- Follow up on messages sent from subscribers…but from the “wrong” address
(e.g., they signed up with a work e-mail….but sent from a non-work e-mail) - Coach / Remind / Thank people regarding proper use of the service
- Follow up with people who started the sign-up…but did not finish / confirm
- Setup for people that use SMS / text messaging
- Support the process of customer service / FAQ
- Run monthly metrics / reporting on growth (# messages, # subscribers)
- Monitor the web/blogosphere/news for references to Clever Commute
- Follow-up with anyone who “unsubscribes” (get their feedback)
admin
Where Clever Communicator Needs Help (today – day-to-day ops)
Welcome New Members!
Welcome New Members!
Welcome to all the riders who learned about Clever Commute via the stories on WNBC or CNN/Money.com
There is still plenty of room to grow…and the value of these communities increases as more people join. Please share the good news of Clever Commute. You have joined a community that gives you the ability to help (and receive help from) your fellow passengers. All of the “alerts†and “advisories†will come from YOU…and are sent directly to your fellow commuters (on your line).
- Your should have received a “Welcome†mail. Please make note of the one e-mail address you need for the train line your ride (You can always reach CleverCommute staff via the website)
- Please make your messages to the group
(1) constructive and
(2) factual (share statements about what you see/know
Please share (info) …and don’t ask (questions of the group) - The recent media attention has indeed caused a “growth spurt†in our membership…so there will be some growing pains I’m sure…but we’ll get through it together.
- Follow this link to a few bullet points on “best practicesâ€
https://clevercommute.com/blog/page-rules-of-the-road/
Thanks for making this happen. Let’s hope for a smooth commute.
-Conductor Josh
About last night (the storm on December 19th)
About last night (the storm on December 19th)
Here are some facts:
- 94 different messages were sent
- 59 different senders sent the messages
- 13 different routes had people helping out
Overall…we’re pleased with the way people helped each other out…and the way that the system held up. We had a slew of people signing up before the storm…and we thank each of you for referring your fellow commuter to Clever Commute.
In the spirit of continuous improvement, here is what we see as our homework:
- Re-evaluate the format of the ads / sponsored messages. While we value the revenue they provide, we are always looking at ways to streamline things further.
- Making things better for people who use their cell phones. If that is you, then please read this post
There’ll be more messy weather ahead…considering that this storm happened before the official start of Winter!
Thanks,
–Josh
A time of giving…from Clever Commute to you (new features)
A time of giving…from Clever Commute to you (new features)
As of Monday, December 1, we will start phasing in some exciting changes to Clever Commute. For now, we expect that the only changes you can actually “see” will be for the better. Here is an overview of what is going on:
(1) Improved messages in your inbox:
(a) Cleaner content – In order to help protect your privacy and improve quality/readability of the “alerts,” we have implemented a new real-time process to strip out extra content…and leave you with “just the facts”.
(b) Better “footers” – they will now contain “Did you know?”-style updates from Clever Commute (us) to you. These are separate from the actual alerts that are sent by your fellow commuters. So, please look for the new tips at the bottom of the mails.
(2) Sponsorship opportunities coming soon – As we have shared in the past, it’s key for us to keep Clever Commute free-to-use by commuters. Our business model continues to evolve…and we have received consistent feedback from you that an advertising-based model would be a suitable solution. We are in the final stages of planning to support this approach.
If you are an advertiser interested in connecting with the Clever Commute ridership, please look for the updates we have posted at our blog
(3) Lots more! – In the next few weeks, you’ll be hearing about several new products and services which include
- more/better choices for text messaging / SMS
- RSS feeds and widgets
- Integration with Twitter and similar services
So…if you see anything out of the ordinary on Monday and beyond, please let us know (feedback -at- clevercommute dot com). Note that we’ve done some very rigorous testing…and will be closely monitoring things as well.
Thanks,
Conductor Josh
Clever Commute as an Advertising Platform
Clever Commute as an Advertising Platform
Clever Commute is in the process of enhancing its offerings as an advertising platform.
As you likely know, Clever Commute provides the means for commuters to provide real-time help to each other. The Clever Commute audience is a coveted demographic that can generally be described as
- middle-to-upper class
- college / advanced degrees
- homeowners
- white-collar
- middle / later career professionals
- affluent
- homeowner
- tech-savvy
Presenting several ways for you to reach our community
1. Via the messages already sent among the commuters
Your message appears alongside the alerts sent by the travelers.
Options include:
- You decide which routes (e.g., LIRR, Metro North) and which lines (e.g., Port Washington, Montauk, etc)
- Static or rotating messages (these alternating messages may be exclusively yours…or rotate your ads with other advertisers)
- Time-of-day insertion (e.g., morning rush or evening rush)
Pricing: By the impression (CPM)
2. Dedicated direct mailing
Clever Commute will run an e-mail-based promotion to our audience with your message.
Your dedicated message will reach thousands of unique recipients at a date and time of your choosing
Pricing: By the impression (CPM)
3. Overall sponsorship of Clever Commute
This is effectively associating your branding with our product. (e.g., similar to WCBS880 radio…where the helicopter-based traffic reports are the “McDonald’s chopper 880” updates).
Each alert to all commuters in a given market will contain your message and branding.
Pricing: Negotiated based on scope, duration
Clever Commute Advisory Boards
Clever Commute Advisory Boards
All of the rewards for participation are listed on this page. At this time, we can not offer any other compensation or equity.
(1) Rider Advisory Board – This role is to influence the Clever Commute product roadmap
(based on your perspective as a commuter)
(2) Business Advisory Board – This role is to influence the Clever Commute business plan and product roadmap
(based on your industry perspective and experiences)
More info (scroll down for the key differences between #1 and #2)
For both boards:
- Roughly once a month we’ll send you mails…looking for your input/guidance (sometimes more…sometimes less)
- We ask you to review and validate our (current and proposed) concepts and products
- We ask you to provide constructive challenge where needed
- This is a one-year commitment
The Benefits:
- A better commute for all
- Insight into “beta” for products/services
- Industry connections
- If desired, recognition as being on this board (e.g., for your resume)
- Clever Commute will do all we can to provide reciprocal support for you
(e.g., provide promotion for your business, your causes) - The ability to participate in a unique and game-changing community effort
For Riders Advisory Board – In addition to the above: test out/preview new products and features from Clever Commute
For Business Advisory Board – In addition to the above:
- Use your education, work experience, industry context, and overall skillset to help improve the Clever Commute business.
- Where possible, make introductions from your personal/professional network
- In most cases, membership on the Business Advisory Board requires the successful completion of at least one year on the Riders Advisory Board