Clever Commute is display advertising. It is based on a cost-per-thousand model (CPM…where M is the abbreviation for thousand).
Therefore, clients pay based on one message…sent to one thousand people.
For example, a sponsor will target a message volume…and we prioritize the display of their ads in order to fulfill the contract.
(We generally have several campaigns running simultaneously, therefore your message is part of a rotation.)
Our rate is $15 CPM
- This rate is negotiable for larger deals (e.g., over 100K messages or spanning more than one route)
- 20% discount for non-profits ($12 CPM)
Example: Client wishes to have their message on 200,000 messages a month
- That is 200 M (M = thousand)
- Each thousand costs $15
- Therefore, the deal is $3,000 per month