The App Decodes and Translates Alerts (Example 1)

We know that commuters don't think of outbound trains in terms of train number or arrival times.
So we use data and technology to

  • translate what the providers publish
  • localize/personalize it
  • enrich the data

Result: More info. Less stress.

Original Alert from NJTHow it Renders in the App
MOBO train #1006, the 9:02 arrival into Hoboken, 
is up to 20 min. late due to earlier 
equipment issues in Hoboken.

We leave the original content in place...but enhance the user experience:

  • Add the category of Equipment/Infrastructure (with graphics)
  • Add the departure time at your station (3:55 PM)
    Remember: Riders never think of their trains in terms of "arrival time at destination"
    Rather, they know it in terms of "what time does this train stop at my station?"