We know that commuters don't think of outbound trains in terms of train number or arrival times.
So we data and technology to
- translate what the providers publish
- localize/personalize it
- enrich to the data
Result: More info. Less stress.
|Original Alert from NJT||How it Renders in the App|
MOBO train #1006, the 9:02 arrival into Hoboken, is up to 20 min. late due to earlier equipment issues in Hoboken.
We leave the original content in place...but enhance the user experience:
- Add the category of Equipment/Infrastructure (with graphics)
- Add the departure time at your station (3:55 PM)
Remember: Riders never think of their trains in terms of "arrival time at destination"
Rather, they know it in terms of "what time does this train stop at my station?"