- Follow up on messages sent from subscribers…but from the “wrong” address
(e.g., they signed up with a work e-mail….but sent from a non-work e-mail) - Coach / Remind / Thank people regarding proper use of the service
- Follow up with people who started the sign-up…but did not finish / confirm
- Setup for people that use SMS / text messaging
- Support the process of customer service / FAQ
- Run monthly metrics / reporting on growth (# messages, # subscribers)
- Monitor the web/blogosphere/news for references to Clever Commute
- Follow-up with anyone who “unsubscribes” (get their feedback)